One of the UK’s most distinctive food brands, holder of a royal warrant and exported worldwide, is Wilkin and Sons. It is better known to many by its location in Tiptree, Essex. Tiptree is not just a jam company, it is a British Institution. But it is not just about the jam - , although I could live on its divine Little Scarlett, they also have a cake company, flavoured Gin, fruit crisps along side a series of Tearooms across Essex. I have been fortunate to be able to work with the award winning and acclaimed design consultancy HMKM on a new concept store and tearoom. The project has itself won awards and been nominated for its retail design. I have continued to work for Tiptree designing a map, tea towel and a series of cake illustrations for packaging - and getting to sample some of their delightful products along the way has made this a most appealing project to work on!